Bringing it All Back Home: Making the American Man

In 1950, domestic manufacturing accounted for 30% of the USA's GDP. These days its around 12%. Since the 1980s, many famous American brands have been shifting manufacturing operations abroad where labour is cheaper and profit margins are higher. For many, this shift away from a nation's proud tradition was the beginning of the end of the American dream.

Recently launched through Indiegogo and premiering on Netflix a few days ago, Making the American Man tells the story of a cadre of brands that are bringing manufacturing back home and doing things the right way - with passion and with purpose. Through the stories of makers and crafters from all across the fifty states, the film explores the notion of American masculinity and how this movement of designers, doers and artists are putting 'Made in America' back on the map.