In 1950, domestic manufacturing accounted for 30% of the USA's GDP. These days its around 12%. Since the 1980s, many famous American brands have been shifting manufacturing operations abroad where labour is cheaper and profit margins are higher. For many, this shift away from a nation's proud tradition was the beginning of the end of the American dream.
Recently launched through Indiegogo and premiering on Netflix a few days ago, Making the American Man tells the story of a cadre of brands that are bringing manufacturing back home and doing things the right way - with passion and with purpose. Through the stories of makers and crafters from all across the fifty states, the film explores the notion of American masculinity and how this movement of designers, doers and artists are putting 'Made in America' back on the map.
Featuring:
Los Angeles: Gentleman’s Breakfast, Baxter Finley Barber & Shop, Jungmaven, Brian Weitman (STC-QST)
San Francisco: Juniper Ridge, Tellason Denim, Unionmade
Seattle: Filson, Freeman, Ebbets Field Flannels
Detroit: Shinola
Chicago: Oak Street Bootmakers/Independence Chicago, Oxxford Clothes, Horween Leathers
Washington: Beardbrand
New Jersey: Schott NYC
New York: Millard Drexler (J.Crew), General Knot & Co., Brooklyn Grooming, Fellow Barber, Michael Williams (A Continuous Lean), Hickorees/The Hillside, Flamekeepers Hat Club, Mark “Mac” McMillan (Pierrepont Hicks/Northern Grade)
Massachusetts: Randolph Engineering, New England Shirt Co., Frank Clegg Leatherworks
Rhode Island: Lotuff
Portland: Aaron Draplin (Field Notes Co./Draplin Design), Tanner Goods
Colorado: Topo Designs
Maine: Rancourt and Co.
Louisiana: Lindsey Smith (Makers Workshop)
Oklahoma: Brett and Kate McKay (The Art of Manliness)
Dallas: Chris Brown (Refueled Magazine)
Directed by Gregory Caruso
Produced by Gregory Dylan Harris and Cailin Lowry
Now available on Netflix.
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