Monday, 23 May 2016

The 501® Jean: Stories of an Original - Episode 4 JAPAN



Levi’s presents the fourth episode of their documentary series celebrating the history the of humble 501. Episode 4 explores Japan's obsession for Americana and examines the denim culture Levi's® has generated beyond its homeland. The film tells the story of Levi's arrival in Japan in the 1950s, the vintage denim explosion that culminated in the 1990s, and how Japan’s take on Americana is now globally influential. The short film is a perfect example of how Japan is the only country in the world that does Americana better than the Americans.

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